The LeadSurface Blog
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2026-09-11 · 8 min read
GitHub issues sales signals: the source your tools can't query
GitHub issues sales signals come from people who already adopted a tool and hit its limit. What the five signal shapes are, why a wontfix is the sharpest one, and why GitHub's own rules mean you never reply in the thread.
Community playbooks -
2026-09-04 · 9 min read
ChatGPT lead generation: why "just ask ChatGPT for leads" doesn't work
ChatGPT lead generation works for research and fails as a pipeline. The honest version: what answer engines genuinely do well, the measured failure rates on citations and freshness, and why a chat window is the wrong shape for a recurring monitoring job.
Alternatives -
2026-08-28 · 8 min read
Hacker News B2B leads: a practical guide
A practical guide to finding Hacker News B2B leads: what the site's own guidelines permit, where the intent lives, and the measured monthly volume of intent phrases across the whole site.
Community playbooks -
2026-08-21 · 9 min read
Competitor switching intent: how to catch buyers mid-migration
Competitor switching intent is a public statement that a buyer is leaving a named vendor. The phrase patterns that predict it, the dated migration events that produced it at scale, and why keyword alerts miss most of it.
Buying signals -
2026-08-14 · 8 min read
Intent data for SaaS: a buyer's guide
A buyer's guide to intent data for SaaS: how first-party, second-party, third-party, and public community signals are produced, what each one resolves to, what vendors charge, and when the honest answer is not to buy any of it.
Buying signals -
2026-08-07 · 8 min read
How to find B2B leads on Reddit (without getting banned)
How to find leads on Reddit without getting banned. What Reddit's site-wide rules do and don't say, where buying signals show up, and how to reach out so moderators leave your account alone.
Community playbooks -
2026-07-17 · 5 min read
GummySearch alternatives: what to use after the shutdown
GummySearch shut down in November 2025 after losing its Reddit API license. An honest look at the alternatives, and how to pick one for your use case.
Alternatives -
2026-07-17 · 7 min read
What is a buying signal? A practical definition for B2B teams
A buying signal is an observable action showing a prospect is actively evaluating a purchase. How to spot high-intent ones in public communities before the window closes.
Buying signals